Sharing is crucial for companies'. Whether they are sharing their own content on their Linkedin Company page, or curated content, the employees' re-sharing is the most important. Whether the company would like to sell, or hire new talents, content matters.
Linkedin Elevate, a new application by Linkedin "is available [from] today by invitation only, and will be generally available by Q3." as Will Sun wrote on Linkedin on April 13, 2015
If your employees like the company and they share the company's content, you can grow both your brand and your employee brand, which go hand in hand.