Often people ask me what is Linkedin. And the question often comes from a POV. One is looking for a new job, the other is a marketing professional, the third is in HR industry, the fourth is a student, the fifth loves social media, the sixth hates the cute cats... But they all want to sell. Sell their product, services, ideas, anything.
The idea to write this post of 3 ways to sell anything with/via/on Linkedin comes from a post I've read the other day, (linked below) it had a focus (what we all need, but now I can help you sell your own here). And I realised we can all use those very common knowledges, ideas.
In the beginning......there were the ideas. I have to pull your attention to the issue of your own Linkedin Profile. Without a great Linkedin Profile, I wouldn't start doing any sales process.
The 3 Ways list
This is what Bizzabo had to say:
2. Linkedin Ads
3. Linkedin Long Form Post
Publishing on Linkedin is great. Why?, you might ask.
Why would it be any better than my own web site? My shortest answer would be 332 million Linkedin members.
My longer answer would be that here is all your professional network, who can follow you, and their network is also in your network, and through your 1st level connections you can be find a new network, the 2nd level. And through them you can have the 3rd and even more. And you shouldn't forget, that your network is topped up with your Linkedin Group members.
I have 9900 connections and have 10,145 followers.
And its also important, that Linkedin is a social media platform, with a great number of readers who are looking for quality content. Linkedin Pulse is a great, and helping tool for people to come here and read what you as a professional or company's brand ambassador have to say.
+1 Here are answers here for Why not to use Linkedin Long Form Post:
- this platform doesn't belong to you
- Linkedin doesn't help you directly in SEO (links are nofollow or rel - Wikipedia) [it helps anyway, as Linkedin is a very good friend of Google]
- you (still) can not #hashtag or tag
DrLinkedin, Tamas BANKI is Your Personal Linkedin Expert. Joined Linkedin in 2007 and helped over 1800 professionals and students with Linkedin.
References: AEGON, AGC Glass, AmCham Hungary, berolina Pannonia, BORN, Budapest Business School, CEU MBA, Coaching Team, CORVINUS University of Budapest, Deloitte. Hungary, Enterprise Europe Network (Hungary), euCSOPORT, Euro-Log, GMGW.org, Humania HRS, Kurt Akademia, LawPact Budapest, Legacy, MOSAIC Academy, OTP Russia, Pannon Work, SENSA, sprint Consulting, TONIC Ad Agency, Virtual Call Center