I have heard of Sponsored InMail, but I still needed to do a few days research, ans so I could created a Pro and a Contra column.
- Use personalized salutations to drive engagement with your call-to-action e.g. Dear John
- Keep the message short and single-minded
- Highlight your preferred action early in the message. And then reiterate throughout the message.
- Bold, underline or italicize key points
- Use the banner ad to showcase your brand and make the message more aesthetically interesting