B2B advertisement on Linkedin has a lower CTR, but higher ROI... So this is the advertisement platform of the B2B segment.
B2B: business to business, the way you communicate with your business partners
CTR: click through rate, is the ratio of users who click on a specific link to the number of total users who view an advertisement
ROI: return on investment, is the benefit to an investor resulting from an investment of some resource
- Which of the following social media channels are a part of your digital marketing mix?
Unsurprisingly, Linkedin (92%) is the leading social media channel for B2B marketers, with Twitter (87%) trailing as a close second.
- Which of the following social media channels generate leads for you?
Linkedin is the #1 (59%) social network for lead generation by a long shot. Yet, it’s important to note that nearly 1/3 of B2B marketers are unsure of which social channels generate leads.
- Which of the following social media channels have generated revenue for you?
The majority of B2B marketers cannot tie social media to sales. Linkedin managed to gather in the revenue for 38% of marketers, but our number of “not sure” marketers jumps to 56%.
- Which of the following social media channels are a part of your advertising strategy?
Given how popular Linkedin (71%) is with B2B marketers for generating leads and revenue, it makes sense it’s also the social network where most have an advertising strategy.