Did you know?
- 80% of Linkedin’s revenue comes from brands, corporations and businesses (Social Media Examiner)
- 81% of Linkedin users are members in Linkedin Groups (HubSpot)
- 83% of B2B marketers use Linkedin to distribute content (Content Marketing Institute)
1. Buzz Words (dos & don'ts)
Use action words to describe yourself:
If you want to stand out, use these words:
- On time
- Under budget
The following are some of the most overused buzzwords on LinkedIn
If you want to stand out, skip these words:
2. Use Humour or Emotions to be Recognisable
A smiley can be unique in our B2B competition.
A positive emotion can help us to have a click, a lead or a buyer. As you know, all decisions are based on emotions.
3. Use a Logo
Use your products logo, in a vivid colour. Or with a bright background. Rememberthe size: 50 × 50 px.
4. Use a Face (a Leader's)
Having a well known figure's face with your advertisement might bring more attention. Size is like above: 50 × 50 px.
Imagine the face of Richard Branson or Jeff Weiner [CEO @ Linkedin] with your service.
5. Use at lease 3 Ad Variations
You can use 15, so use as many as you can.
You can vary the text and the image too. Have for instance 5 image and 3 copy, use every copy with every image, and you will have a proper testing.
6. You can Focus on 1000 People
As written above, in Linkedin you advertise on a targeted aim group. This can be as little as 1000 people. So if you have a very large aim group, cut it up to smaller groups and target them separately.
7. Linkedin Groups can be Targeted
Willing to advertise to a focused professional aim group? They are the members of some lively groups. Find your best Linkedin Groups and advertise to their users (only).
DrLinkedin, Tamas BANKI is Your Personal Linkedin Expert.Joined Linkedin in 2007 and helped over 1800 professionals and students with Linkedin.
References: AEGON, AGC Glass, AmCham Hungary, berolina Pannonia, BORN,Budapest Business School, CEU MBA, Coaching Team, CORVINUS University of Budapest, Deloitte. Hungary, Enterprise Europe Network (Hungary), euCSOPORT,Euro-Log, GMGW.org, Humania HRS, Kurt Akademia, LawPact Budapest, Legacy,MOSAIC Academy, OTP Russia, Pannon Work, SENSA, sprint Consulting, TONIC Ad Agency, Virtual Call Center