The idea to write this post of 3 ways to sell anything with/via/on Linkedin comes from a post I've read the other day, (linked below) it had a focus (what we all need, but now I can help you sell your own here). And I realised we can all use those very common knowledges, ideas.
The 3 Ways list
- Join Groups
- Create Linkedin Ad campaigns
- Linkedin Long Form Post
This is what Bizzabo had to say:
Join Professional Groups:
Become a member of, or in some cases, ask permission to become a member of, professional groups that reflect the types of attendees you hope will attend your event.
Listen to what people are saying:
Before posting anything within the group, pay attention to what people are saying. Are members sharing helpful articles, or talking about how to land a promotion? These conversations will dictate what you discuss and what content the audience truly finds relevant and beneficial.
Share and create appropriate content:
After you get a feel for what people are discussing in the group(s), it’s time to get involved! Create content on your blog and share it within the group to drive highly qualified traffic to your event website. Directly promote your event within the group, and don’t forget to comment on other people’s posts to stay engaged. Always aim at providing value - nobody likes a spambot.
- You have to have a kick ass copy.
- A "sexy" and irresistible image.
- You should have a well optimized target group.
- Have to have a superb landing page.
- You have to decide whether you should use CPC (cost per click) or CPM (cost per mill, cost per 1000 impressions).
- You have to create 15 variations of a campaign.
- And finally give you ad a budget.
3. Linkedin Long Form Post
Publishing on Linkedin is great. Why?, you might ask.
Why would it be any better than my own web site? My shortest answer would be 332 million Linkedin members.
My longer answer would be that here is all your professional network, who can follow you, and their network is also in your network, and through your 1st level connections you can be find a new network, the 2nd level. And through them you can have the 3rd and even more. And you shouldn't forget, that your network is topped up with your Linkedin Group members.
I have 9900 connections and have 10,145 followers.
And its also important, that Linkedin is a social media platform, with a great number of readers who are looking for quality content. Linkedin Pulse is a great, and helping tool for people to come here and read what you as a professional or company's brand ambassador have to say.
+1 Here are answers here for Why not to use Linkedin Long Form Post:
- this platform doesn't belong to you
- Linkedin doesn't help you directly in SEO (links are nofollow or rel - Wikipedia) [it helps anyway, as Linkedin is a very good friend of Google]
- you (still) can not #hashtag or tag
DrLinkedin, Tamas BANKI is Your Personal Linkedin Expert. Joined Linkedin in 2007 and helped over 1800 professionals and students with Linkedin.
References: AEGON, AGC Glass, AmCham Hungary, berolina Pannonia, BORN, Budapest Business School, CEU MBA, Coaching Team, CORVINUS University of Budapest, Deloitte. Hungary, Enterprise Europe Network (Hungary), euCSOPORT, Euro-Log, GMGW.org, Humania HRS, Kurt Akademia, LawPact Budapest, Legacy, MOSAIC Academy, OTP Russia, Pannon Work, SENSA, sprint Consulting, TONIC Ad Agency, Virtual Call Center